If your vase range was picked by taste rather than by channel, the sell-through will show it: a 45 cm floor vase that photographs beautifully in a showroom sits unsold in a gift shop, while a 12 cm bud vase that looks unremarkable on a shelf outsells it six to one in the same store. This is the size and shape map we use when a brand asks which vases belong in a first collection.<\/p>\n\n
Gift and retail:<\/strong> 12-18 cm, light enough to carry home, usually sold in three-packs of mixed glazes. Home decor e-commerce:<\/strong> 20-28 cm, and the photography matters more than the shape because the buyer never holds it before ordering. Hotel and hospitality:<\/strong> 20-25 cm in a single neutral glaze, bought in multiples of six, with a base wide enough not to tip on a sideboard. Florist wholesale:<\/strong> 20-30 cm with a 40-60 mm neck, sold by the case, and the finish has to survive being filled with water daily. Interior trade:<\/strong> 30-45 cm, ordered in pairs or trios, where the base diameter decides whether it can sit on a console table without a support.<\/p>\n\n\n A first vase range should be two shapes at most, one glaze family, and a size step that shares cartons, then extend once the sell-through data exists. Choose the neck diameter before the shape, because it decides whether a florist can sell the piece at all. See our vase range<\/a>, or read the sourcing and watertight spec guide<\/a> first if this is your first ceramic order.<\/p>\n","protected":false},"excerpt":{"rendered":" If your vase range was picked by taste rather than by channel, the sell-through will show it: a 45 cm floor vase that photographs beautifully in a showroom sits unsold in a gift shop, while a 12 cm bud vase that looks unremarkable on a shelf outsells it six to one in the same store. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4847","post","type-post","status-publish","format-standard","hentry","category-ceramic-insights"],"_links":{"self":[{"href":"https:\/\/kmceramic.company\/en\/wp-json\/wp\/v2\/posts\/4847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kmceramic.company\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kmceramic.company\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kmceramic.company\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kmceramic.company\/en\/wp-json\/wp\/v2\/comments?post=4847"}],"version-history":[{"count":1,"href":"https:\/\/kmceramic.company\/en\/wp-json\/wp\/v2\/posts\/4847\/revisions"}],"predecessor-version":[{"id":4848,"href":"https:\/\/kmceramic.company\/en\/wp-json\/wp\/v2\/posts\/4847\/revisions\/4848"}],"wp:attachment":[{"href":"https:\/\/kmceramic.company\/en\/wp-json\/wp\/v2\/media?parent=4847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kmceramic.company\/en\/wp-json\/wp\/v2\/categories?post=4847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kmceramic.company\/en\/wp-json\/wp\/v2\/tags?post=4847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Neck Diameter Decides the Arrangement<\/h2>\n\n\nThis is the number buyers forget and florists notice immediately. A 25-40 mm neck holds a single stem or a very light spray without support. A 50-70 mm neck suits a small mixed bouquet and is the most versatile size for retail. An 80-120 mm neck takes a full arrangement but needs a wider base to stay upright once the stems lean. For a first range, 55-65 mm covers the widest set of uses. If the vase is decorative only, a 30-50 mm neck plus a narrow opening photographs better and costs less to pack, because the profile is more rigid.\n\n\n
Wall Thickness and the Stability Rule<\/h2>\n\n\nA vase tips over when its centre of gravity sits too high for its footprint. The working rule is that the base diameter should be at least 45% of the total height for tall forms, so a 300 mm vase wants a 135 mm base. Wall thickness should also grow with height: 5-6 mm is normal up to 250 mm, and 7-8 mm above that, because a tall thin wall warps in the firing. Some factories add weight by thickening the base floor instead, which is cheaper than thickening the whole wall and does more for stability. Ask which method they use, because a heavy base with a thin wall is also more likely to survive a knock.\n\n\n
Finishes: What Sells and What Actually Ships<\/h2>\n\n\nMatte terracotta and sand tones are the safest retail finishes and hide the small surface variation that handmade-category buyers expect. Reactive blue and speckled glazes sell fastest in home decor but drift between batches: hold Delta E under 1.5 or the second shipment looks like a different product next to the first, and a decorative vase has no function to hide behind. Gloss white is the hotel default and the easiest to keep consistent. One practical warning: matte glazes stain if the piece is used with water, so if the vase is functional and matte, the interior must be fully glazed in a compatible gloss.\n\n\n
Packing and MOQ by Size<\/h2>\n\n\nBud vases pack 12 to a carton; 250-300 mm table vases pack 6 with moulded pulp dividers; 400 mm floor vases pack 2-4 and need a heavier board. On cubage, a 20GP container takes roughly 4,900 bud vases but only about 2,400 floor vases on the same route, which is why the two belong in separate buying decisions. MOQ is normally 500 pieces per shape per glaze for stock moulds and 1,000-3,000 for a new mould, so a six-shape, three-glaze collection is eighteen MOQs, not one. That arithmetic is what turns a nice idea into a container you cannot fund.\n\n\n
Pick Two Shapes and One Glaze Family<\/h2>\n\n\n\n